Client: Cigarette Racing Team
Known for their iconic, luxurious, and ultra-high-performance boats, I had the privilege of writing the product descriptions for Cigarette Racing Team’s April 2022 launch of their apparel line. We’ll look at screenshots of my work when it went live on their site and also get a few peeks at the BTS of writing descriptions in Google Docs and getting real-time feedback with the marketing team who contracted me to write for Cigarette. I wrote descriptions for 31 items (shirts, hats, skirts, pants, even scrunchies and headbands). Many of the items had alternate descriptions written for the team to choose from.
Use product descriptions to help readers imagine themselves using your brand in their everyday lives. Answer questions, eliminate doubt, and help them purchase with excitement and confidence.
Product Descriptions
The original homepage for Cigarette Racing Team’s apparel launch in April 2022.
Below: a peek into the final, live copy (left) and my behind-the-scenes Google Doc (right) that was shared with the marketing team.
A little something for the ladies 👇
And the kids👇
Yes, I wrote all the product descriptions: the little tagline at the top, the main description, and the product details. All they had to do was copy and paste it into Shopify.
Here’s me asking a question to the team (highlighted in the doc) and receiving an answer in the sidebar. 👇
Though I wrote 31 product descriptions for Cigarette Racing Team, that’s enough for now. ;)
Don’t skimp on your product descriptions. It’s your chance to turn words into revenue. When a customer lands on your product page, help them buy with trust and confidence. How do you do this? By using your product description to accurately describe your product, erase doubt, answer questions, and get them excited to touch and realize the joy of owning your product.
Need help writing product descriptions? Email me.