Client: Clean Bar PDX
Welcome to Clean Bar, where the drinks are 100% nonalcoholic. The Clean Bar website was built and designed by me, along with careful image curation, copywriting, and all that techy backend stuff, like figuring out the DNS settings and getting the SEO entered (title tags, meta descriptions, alt text…). Oh, and take notice of the keywords I sprinkled throughout the site. #winning
Also, their mocktails are super good. I’m a tad bummed the Clean Bar founder is focusing on something else right now. He’s got such a gift for creating & mixing drinks.
Web Copy, Site Design, Image Curation + Backend IT & SEO
The homepage for Clean Bar PDX. Give your homepage eye-catching visuals and be unmistakably clear on what you offer. In this case, “custom crafted nonalcoholic drinks” is the offer.
"Connection is why we’re here. We are hardwired to connect with others. It’s what gives purpose and meaning to our lives, and without it there is suffering." - Brene Brown
Community is at the heart of Clean Bar PDX and it’s the second offer we see. It’s not only about crafting (truly amazing) alcohol-free drinks, it’s about creating intentional space to connect with people because, as Brene says, without connection there is suffering. With this in mind, I knew the copy about community needed to come right after the fold on the homepage.
“Dry Bar, Sober Bar, Clean Bar.” Ohhh, just my way of adding a few more prominent keywords to the site. These are some of the relevant keywords for a nonalcoholic bar. I can’t recall if I set them as H2s or H3s…but they were H-somethings…Lol. Here, I’m introducing the idea that the Clean Bar staff is kind and will take good care of you. Sooo, if you’re craving community, you should hang with them! The science isn’t hard: Build your site. Make sure the visuals and web copy are good. Offer a quality product (great drinks that don’t hang you over). Be welcoming and kind. Advertise where you’ll be serving your product. People who crave good drinks and community will come. Rinse and repeat.
So by this point–if I’ve done my job well–I’ve caught your attention with an eye-catching image and shown you what Clean Bar offers (Image 1), I’ve poked and scratched your itch for community and connection (Image 2), I’ve floated the idea that they’re nice people and you should connect with them (Image 3), and now I’ve presented a soft ask: “Try it. You’ll like it.” (Image 4, above). So, what should come next?
The ask. The call to action (CTA): “Book Clean Bar.” With a little blurb from me: “Be in Community” and “Life’s too short to go it alone. Bring us along for the ride.”
I ended with a contact form so people can get in touch, followed by the footer (which included their social media icons, but I didn’t screenshoot that part).👇
This is one of my very favorite pages for its imagery and copywriting. I love this line: “Hire seasoned bartenders who know how to serve up a good time without getting you or your guests completely hammered. Book us now.” It looks chic and reads both classy and slightly funny, with a clear call to action: Book us now. It’s a reassuring line that lets the viewer know they’re in good hands right before they take action and book Clean Bar.
I’ll leave you with three more images to conclude our time with Clean Bar PDX. The “About” page.👇
I love this line: “In a town known for its extensive breweries, craft beer and Beervana itself, the 100% nonalcoholic Clean Bar is based out of Portland, Oregon.” It’s the “Beervana” for me.😆
Read the copy below to see if you can find the naturally occurring keywords and keyword phrases.
And, of course, the ol’ pop-up. Gotta have an opt-in/lead capture. Clean Bar’s mocktails are reeeeally good. I’d gladly give my email for their drink recipes. It drives me nuts that the image and copy on the opt-in is cut off on the left side of the form, but all I can say is: I wrote the copy, but someone else handled the opt-in on the site.
I managed a lot on this website to get it over the finish line, but sometimes I’m just the copywriter. 🤷🏻♀️
I’ve built a handful of websites in my day. Never from scratch, because–psh–I’m a copywriter, not a web developer. But I know my way around a good template. I’ve used Squarespace and Subsplash (and even GoDaddy has a web template, but I wouldn’t recommend them. Super clunky (at least it was when I used them for a client). I have my eye on Showit templates, though, and would love to play around with one of those, if you happen to have one and need help building out your site.
Need help building or structuring your website? Email me.