Client: V-Flat World

V-Flat World produces and sells the most versatile light modifer on the market for photographers, videographers, and cinematographers. Their namesake, the V-Flat, has been called “the swiss army knife of light modifiers.” I know, because I created that tagline. #patontheback #winning How’s that for creative, succinct copywriting to get the message across quickly?

I’ve written educational photography articles, product descriptions, YouTube descriptions, and taglines for V-Flat World. Foster your creativity and learn more about the world of v-flats and lighting. Peruse my work below and round out your photography education. (For a quick read in list form, you can find all my published writing for V-Flat World here.)

But first! Here’s an appreciative voice text from V-Flat World founder, Tuvy, after I sent him a google doc filled with clever and witty taglines for his business. Received in July 2022, this is NOT AI-generated. I simply took his original voice text and added it over a visual with captions. Super thoughtful of him to send.

In today’s busy pace, I truly appreciate the time he took to send a quick note of thanks.

Aww. Check out this comment left on an article I wrote entitled, “Top 10 Best Tips and Tricks for Food Photography”


“The Swiff Army Knife of Light Modifiers” I wrote that! And it thrills me that V-Flat World still uses it on their site years after I came up with that line. Looove it.

Scroll down to view links and visuals to every photography article I’ve written for V-Flat World, plus a few other pieces. As a copywriter, my work is usually ghostwritten. However, the following articles might contain a byline with my name listed at the end of the article.

ARTICLES

Click the titles, links, or images below to read the full articles.

Pro Tips for  Headshot Photography

One of my favorite educational articles I’ve written, this piece has great energy with a quick, witty tone.

Click the title above or the image below to learn tips and tricks from master headshot photographer, Peter Hurley. Whether you need updated headshots for your modeling portfolio or a striking portrait for your business, watch the video and read along to learn how to pose and light for the ultimate headshot.

Fashion Shoot with a DIY Seamless Paper Dress | Lindsay Adler

A dress made out of paper? And it looks couture?

Watch world-renowned photographic educator, director, and fashion photographer Lindsay Adler and designer Jennifer Daniels as they create stunning fashion photos of a dress made from seamless background paper.

Check it out, here.

Shooting in Harsh Midday Sun in NYC with Tyler Agajan

One v-flat, one model, midday sun, and the streets of SoHo. Will Tyler create noteworthy images? You’ll just have to click and see.

How to  Photograph Jewelry

Learn about this fine-tuned niche, the tools you’ll need, and how to achieve the best shots when it comes to photographing jewelry. Read the article.

Food Photography: Three Angles to Know

When photographing food, should you shoot overhead? At a 45 degree angle? Or straight-on/at the same level as the food? Not sure? This article should give you clear pointers for your next food shoot.

Moroccan-inspired Fashion Editorial with Eric Wallace

Jewel-tones and intricate patterns play out in this Moroccan photo shoot using natural light and strobes.

Go behind the scenes and learn about the gear Wallace uses to achieve the shot.

Using Gobos to Achieve Creative Lighting with Hudi Greenberger

Play with shadow patterns and light by using gobos with photographer Hudi Greenberger. Watch him create “window light” and hard daylight with stones, gobos, and tabletop v-flats. Learn here.

Self-Portraits with Jeff Carpenter

Achieve three completely different self-portraits with photographer Jeff Carpenter. Read the tutorial on how to achieve a white background, a gray background, and a black background using one light, a modifier, and a v-flat.

Using a V-Flat to Control Light Outdoors During a Portrait Shoot in the Virgin Islands

Let’s go beachside with photographer and filmmaker, Emmanuel Phillips, as he shoots portraits using natural light and a V-Flat.

Food Photography Tips & Tricks

This comprehensive guide to food photography takes a look at color, composition, angles, surfaces, props, lenses, and more. Interested in upping your food photography game? Then read this article now.

How to Create Soft Light with Emily Teague

What is “soft light” and why would you want it? Learn how to create soft light and when to use it, here.

Photo 101 | Lighting for Beginner Photographers

Start here if you’re new to lighting. Read the article.

Food Photography: Smartphone vs Mirrorless Camera

Watch food photographer Francesco Sapienza shoot mouthwatering croissants using an iPhone 13 Pro and a Sony A7RIII. Can you tell which image was shot with with a smart phone and which was shot with a $6K camera?

Take a look, here.

Jaw-dropping Vintage Photos with Manny Ortiz

Inspired by a vintage photograph, photographer Manny Ortiz and his wife, Diana, recreate the look. Watch the video and read about it.

Shoot a Sunny, Outdoor Portrait…Indoors!

Don’t be dependent on daylight. Learn how to use strobes and continuous lights to achieve the same effect inside with photographer Manny Ortiz. Read the how-to, here.

Three Different Portrait Setups with Jacklyn Lune

Using three different setups, Jacklyn Lune crafts unique portraits for three different models. Find out how she creates the look at the link, here.

Shooting a Split Background with High Contrast | Jeff Carpenter

Peep behind-the-scenes photos to see Jeff’s lighting setup and his final image, here.

Fashion Shoot with Minimal Gear | Dani Diamond

This one’s for the minimalists out there. Or maybe circumstances call for limited gear. Here, Dani Diamond shows us how to shoot with available light and two lenses while on location.

Using Duo Boards to Create a Fake Countertop Set for Still Life/Food Photography

Is your kitchen lacking photogenic appeal? Then create a set in just a few minutes with Duo Boards. Pick up tips for creating steam and morning light, plus how photographer Hudi Greenberger uses a fake window to add more dimension to the scene. Watch and read the article, here.

Dani Diamond Helps Us Think Outside the Box While on Location

Learn how to use V-Flats and an inexpensive painter’s canvas dropcloth to photograph a model indoors with natural light.

YouTube Descriptions

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Product Descriptions

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